Get a 飞行信贷 worth up to $1,250
when you apply with code* by June 30, 2024
Viral and Guerilla 市场营销
概述
CEA CAPA 合作伙伴机构: University of New York in 布拉格
地点: 布拉格, CZECH REPUBLIC
Primary Subject Area: 市场营销
指令: 英语
课程代码: MRK324
记录来源: 合作伙伴机构
课程详细信息: 300级
Recommended Semester Credits: 3
联系时间: 45
先决条件: Principles of 市场营销 (MRK112)
描述
The course creates a solid understanding of Below the Line (BTL) 市场营销 Techniques - both from a theoretical and practical standpoint. 主要 emphasis will be on the planning and
carrying out of real and actual street promotions. Students will also work in teams to plan, film, edit & upload real videos that should go viral. This class is extremely practical in nature and will give participants real experience with physical promotional creation. Understand the role and necessary personality traits of a Marketer who must deal with a limited budget; develop an advanced understanding of advanced promotional tools; and practice actual street marketing. 市场营销 is more than advertising. It might be said to include such vital steps as finding a need, helping to design a product and developing and executing a marketing program. At a very fundamental level, it is about creating relationships with customers by providing value – a relationship that applies to businesses as well as non-profit organizations, political groups and others trying, 例如, to deliver services or build support for their ideas. This course will introduce students to the theory and application of Below the Line promotional strategies based upon the 4th P of marketing. Special emphasis is paid to Guerrilla, Viral & Social 媒体 as a platform for creating brand communication.
carrying out of real and actual street promotions. Students will also work in teams to plan, film, edit & upload real videos that should go viral. This class is extremely practical in nature and will give participants real experience with physical promotional creation. Understand the role and necessary personality traits of a Marketer who must deal with a limited budget; develop an advanced understanding of advanced promotional tools; and practice actual street marketing. 市场营销 is more than advertising. It might be said to include such vital steps as finding a need, helping to design a product and developing and executing a marketing program. At a very fundamental level, it is about creating relationships with customers by providing value – a relationship that applies to businesses as well as non-profit organizations, political groups and others trying, 例如, to deliver services or build support for their ideas. This course will introduce students to the theory and application of Below the Line promotional strategies based upon the 4th P of marketing. Special emphasis is paid to Guerrilla, Viral & Social 媒体 as a platform for creating brand communication.
